By John Gruber
Due — never forget anything, ever again.
Businessweek’s Peter Burrows writes a story that says Apple’s new TV commercial is a dud. His source: “Ace Metrix Inc., a consulting firm that analyzes the effectiveness of TV ads through surveys of at least 500 TV viewers”.
Take a guess who is one of Ace Metrix’s clients.
★ Thursday, 27 June 2013